Siberia Sports

I spotted this use of Profil on a sports shop in La Brévine, Switzerland, during a bicycle ride. La Brévine is traditionally the coldest inhabited village in Switzerland, with temperatures down to –30°C. The region is therefore known as the “Siberia of Switzerland”. Iwonder if one can still rent cross-country skis here?

Note the hand-crafted i-dots which are not included in the original typeface.

Formats

• Signs(2265)

Designers/Agencies

• unknown(4531)

Artwork location

• Switzerland(1193)
• La Brévine(1)