HUGMUN Showcases Botnia's Aluminum Sun Cream Tube Via Gorgeous Embossing

• Skincare brand Botnia has recently launched an SPF sun cream, six years in the making, with packaging design from Hugmun.
• Instead of watercolor scapes, HUGMUN worked with printing company Marceli to emboss a crumpled aluminum tube on the box.

You can’t accuse skincare brand Botnia of resting on its laurels, as the company has consistently turned out packaging  that not only speaks to its sustainable approach but also has a genuinely artful approach. Now, the “farm-to-face” brand has expanded its product range with its latest Gentle Sun Cream SPF 30, which took the founder 6 years to bring to market.

For the packaging design, Botnia turned to Copenhagen-based studio HUGMUN once again, who created the packaging for its range in 2023. The packaging for the sun cream follows the same sustainable playbook as the rest of Botnia’s offerings, including the use of an aluminum tube, a unique approach in the category.