Aldi Turns Shopping Bags Into Fashion with Transformable 'Swag For Life' Jacket

• Aldi UK has dropped a jacket that turns into a shopping bag called “Swag for Life.”
• According to Aldi, 46% of UK shoppers regularly forget their shopping bags, and their Swag for Life jacket solves this common problem.

Part of the Aldi shopping experience is a middle aisle stocked with seasonal items that usually don’t fit into the categories the supermarket chain typically stocks. Think toys, cookware, and supremely fun gadgets. Officially, the brand calls it “Aldi Finds,” but fans affectionately call it the “Aisle of Shame.” The name comes from the feeling of buying something from that particular aisle when you really just came in to buy what you actually need, like milk, eggs, or maybe a bag of Clancy chips.