Mammamia Reinterprets '80s Milanese Aperitivo Culture Via THC Gummies

• Mammamia takes aesthetics from retro Italian aperitivo culture to the packs of their Milano Gummies.
• Founder Simone D’Antonio wants the Mammamia experience to transport customers to 6:30 p.m. somewhere in Italy, starting with the packaging

There’s no better industry for world building and experimentation that cannabis. Tapping into the mind-bending and consciousness expansion of the products themselves, the category is a playground for designers to create and explore, even going into unexpected places.

So when an LA-based edibles company builds its brand world and packaging design around the aesthetics of retro Italian aperitivos, this doesn’t feel too far-fetched or outlandish. Get into the world of Mammamia, a tongue-in-cheek brand that creates THC-infused sweets in timeless packaging inspired by iconic Italian leisure and vibes.