Mezzello Turns a Mediterranean Getaways Into Your Next Favorite Spritz — Graphics Design

I’ve always loved destination-driven design, and Mezzello Spritz turns a Mediterranean daydream into the can’s entire personality. Designed by Creative Platform, each flavor has a tiny illustrated getaway framed by an arched window, from whitewashed Sorrento buildings and lemons to Sicilian architecture and blood oranges, with flat shapes and sun-drenched colors that look like vintage European travel posters, while oversized lettering for the logo gives those nostalgic scenes a much more contemporary look and feel.

Instead of the sparse layouts and generic fruit graphics common across canned spritzers and seltzers, Mezzello makes the place the center, turning Sorrento, Valencia, and Sicily into three little vacations you can spot from across the fridge.