Pohoda Festival

Date
29.09.26

For its 30th anniversary, Slovakia’s Pohoda Festival has unveiled a new visual identity created by Andrej & Andrej, returning to one of the festival’s most recognisable symbols: its iconic “babies” logo. Originally introduced in 1997, the symbol has been transformed from a flat graphic into a flexible three-dimensional form, giving the identity a renewed sense of movement, personality and depth.

The new 3D symbol, developed in collaboration with Matej Martinec, becomes a constantly evolving visual asset, shifting between materials, colours, textures and levels of abstraction. Alongside it, Andrej & Andrej developed a custom display typeface inspired by Pohoda’s earlier lettering, with geometric construction and rounded forms. Artist names become expressive graphic compositions rather than conventional typography.

Together, the logo, typeface and bold colour palette create a dynamic visual identity that reflects Pohoda’s multidisciplinary programme and evolving cultural character. The system extends across digital, print, motion and merchandise, including a sustainably produced clothing collection made in Portugal.