· DIELINE· Charlotte Beach
Open Strategy & Design Remixes Classic Art and Graffiti for Black Poetry's Sparkling Coffee

- Open Strategy & Design has created a rich brand world defined by “Beautiful Vandalism” for the sparkling coffee brand Black Poetry
- The brand platform includes a striking can design, launch posters, brand book, and interactive website where users can make their own “Beautiful Vandalism” images
The remixing of contrasting aesthetics can easily go haywire. A clash of warring styles, a cacophonous assault on the eyes made in a sloppy attempt to be provocative. But when done with a deft design eye and keen sense of balance, blending two visual styles can produce an entirely new world.
This is precisely what agency Open Strategy & Design attempted for the sparkling coffee brand Black Poetry, and if you ask me, they certainly succeeded.