О графическом дизайне
THE ECHO is Erik Herrström’s debut book, a 218-page paperback that lays out a three-phase framework for building brands that shape culture rather than chase it. Across Immerse, Create and Impact, it covers the work that happens before any visual decision is made, the move from insight to identity,…
The Creators Coalition on Artificial Intelligence (CCAI) was founded by entertainment industry figures, including director Daniel Kwan and actor Joseph Gordon-Levitt, to push for ethical and artistic protections wherever AI enters creative work. Backed by more than 500 actors, artists and…
The US never adopted open banking, which has left banks and fintechs building products on top of fragmented, partial data. When you tap your card, the data shown is something like ‘SQ *COFFEESHP 855-123-4567,’ and the receiving system is expected to make sense of it. Spade’s real-time enrichment…
I spent most of 2025 designing and building a new product at Observable called Observable Canvases — a collaborative, node-based tool for fearlessly exploring, visualizing, and analyzing data. Prototyping started with the tldraw SDK, which gave us an infinite canvas as well as a comprehensive set…
Chances are, if you’re a working designer or agency, you have incorporated many of AI tools into your workflow. Or, perhaps you’re still exploring whether these tools fit into your creative process. That’s OK, too. The point is, we’ve now had a few years of designers using Generative AI in some…
Ballad Studio began in Barcelona as a handcrafted clothing label. Its bespoke pieces with bold, expressive cuts quickly found their way onto celebrities and influencers. But the shift from atelier to professional brand required a system that could encompass both ends of what Ballad really is: a…
DIOME develops supplements grounded in Systems Biology, a scientific approach that treats the body as a network of interconnected systems rather than a set of isolated parts to be optimised one at a time. The brand’s first product, Rested, is a capsule that supports restorative sleep and the normal…
Crown Creative’s identity for Barkhouse, a membership-based dog hotel and daycare on New York’s West 25th Street, opens with a wordmark that sets two typefaces against each other within the name. Conforto, a warm sans serif, carries the ‘BARK.’ Coconat, a contemporary serif, carries the ‘HOUSE.’…
There’s a particular kind of discovery that happens when you expose coded variables as UI — as sliders, color pickers, and toggles. You sweep through ranges you’d never have tried in code. You push two values to extremes at the same time just to see what happens. Some of what emerges is nonsense.…
I was a senior designer at Observable from 2020 to 2026, and spent the last sixteen months working on the company’s AI integrations. By that point I’d watched our customers run up against the same problem for years: our data visualization tools could produce almost anything, but it was hard to get…
The dot above the second ‘i’ in Intuitive is there for a very significant, conceptual reason. It refers to two things at once in the company’s da Vinci surgical system: the access point through which robotic instruments enter the body, and the blue ring of light that surrounds the surgeon’s hand…
The label looks like something pulled from a roastery’s back-office filing system. Net weight ticked off in three options. Grind selection laid out with hollow checkboxes. Origin field. Reference number. A sheet of perforated stamps, each one a self-contained product form waiting to be torn off and…
Owen Walker, founder of the Toronto-based botanical soda brand GAPTOOTH, has an actual gap between his front teeth that he’d spent years hiding behind closed-mouth smiles and daydreams of orthodontic symmetry. He came round to it eventually, and the trait he had once wanted to engineer away became…
Circle, square, triangle. Recent™ used those familiar primitive forms as the backbone of the identity for Olla – a liquid staking protocol built for the Aztec network, a privacy-focused blockchain. In plain terms, Olla lets anyone stake Aztec cryptocurrency, earn rewards and stay liquid, without…
Idle Hour is the antithesis of rush hour. And it’s the reason a small reclining figure sits at the conceptual core of Praktika’s identity for the London-based matcha brand. The posture rejects forward momentum and proposes a pause instead. Founded after more than a decade of digital product work,…
Two circles collide in the moody logo, forming a pair of eyes. It’s a small visual idea with an outsized shelf life. Over nearly five years, Ivory Ho, Founder & Art Director of Shanghai and Taipei-based HO-use, has steered the contact lens brand through three distinct evolutionary phases, each one…
Skyline has been making water bottles for years, producing them for companies like 3CE, Starbucks and Disney from its manufacturing base in China. The bottles were good, but the branding on them always belonged to someone else. As an ‘Original Equipment Manufacturer’ (OEM), Skyline supplied the…
Say the name out loud: Vivantis. Now faster. Vi-vant-is. “We want this.” That phonetic coincidence became the starting point for everything Stockholm-based creative agency SNASK built when they took on the rebrand of one of Europe’s largest beauty e-commerce platforms, specialising in the Eastern…
Professional coffee equipment is technically sophisticated but culturally inert. Brands in this category speak fluently about extraction rates, temperature precision and batch capacity, yet rarely claim any territory beyond the spec sheet. 3TEMP, the Swedish filter brewing specialists whose…
The ‘V’ in Delve’s wordmark sits higher than the surrounding letterforms, lifted like a diamond in situ, as though held in place by invisible prongs. It is a small typographic gesture, but one that encapsulates the thinking behind Resoluut’s identity for this Dutch lab-grown diamond jewellery…
Korean Bros is, at its core, a satire on celebrity brands. The two founders – Dok and James – aren’t famous, and that’s the point. LA and New York-based branding agency Truffl’s strategic response to their ambition of making Korean food mainstream in America was to comedically position them as…
When Rotterdam-based creative studio The Phoney Club began working on CÎME’s rebrand, the Belgian skincare brand already had a strong connection to the Himalayas. Its formulations drew on rare alpine botanicals sourced at altitude, paired with cutting-edge Belgian science – the name itself is…
Newsweek’s slab serif has been doing the same job since 1939. Across nearly nine decades of permutations, redesigns and ownership changes, that typographic characteristic has remained the one constant in the publication’s identity. In the North American media landscape, the slab serif has…
Twelve designers, twelve grid sections. For OUTSIDE/IN, an exhibition presented by Hello Human and Lyle Gallery during NYCxDesign 2025, Brooklyn-based Studio Loutsis built an identity from a single structural premise: a grid whose dimensions are drawn directly from the curatorial roster. Each of…