О графическом дизайне
Property technology tends to announce itself through a particular visual vocabulary. Cold grids, abstract building silhouettes, key icons, dashboard interfaces – shorthand that prioritises systems over the people who actually live within them. For eeproperty, a Swiss PropTech company building an…
Health food branding tends to speak in whispers. A visual language of muted greens, earnest beiges and clean minimalism that often says: this is serious, this requires commitment, this is for people who already know the rules. For Avril, a Quebec health food retailer with 13 stores and nearly three…
One evening in Antwerp, over beers and bourbon shots, FCKLCK’s James Kruger opened Illustrator with a simple premise: if a vintage clothing store sells pre-owned pieces from Nike, Adidas, Diesel and dozens of other brands, why not build its identity the same way? By midnight, he and his friend…
Recruitment brands tend to announce themselves through a familiar visual vocabulary: bold primary colours, geometric shapes standing in for diversity, and playful palettes that signal approachability over authority. For Craft, a global creative talent consultancy that has spent a decade connecting…
Despite being one of the longest-standing pillars of the American economy, construction is an industry where paperwork still manages nationwide operations, where software adoption moves at a glacial pace, and where the average contractor juggles payroll, HR, time tracking, expenses and job-costing…
Azzedine Alaïa famously dressed women, not windows – sculpting fabric directly onto bodies in his Marais atelier, treating each garment as architecture in motion. Today, Creative Director Pieter Mulier perpetuates that sculptural philosophy while shaping it with a contemporary vision of beauty and…
In a category dominated by big tobacco subsidiaries trading in loud, aggressive branding and juvenile messaging, Sesh+ recognised something fundamental: adults switching from smoking should be treated like adults. The fastest-growing independent brand in the pouch market approached LA and New…
Artificial plants have long occupied an uncomfortable space in design culture. Dismissed as cheap stand-ins for the real thing, they’ve been relegated to patio corners and seasonal displays, their plastic leaves and garish hues announcing their inauthenticity from across a room. But water…
Oral care occupies an unusual space in the consumer landscape. Products enter the body, exist in private moments and connect to deeply sensory experiences – yet the category’s visual language has long defaulted to clinical blues, icy metaphors and medical symbolism. For Ceelike, an oral care brand…
Another Bite began as food influencer Eglė Mascarenhas’ social media presence but evolved into something messier, more expansive. A Food Club offering city guides and culinary experiences. An agency handling events and consultancy. Plans for a retail store. Each venture carried Eglė’s reputation…
In 2018, oNKo-innate launched with a name that made perfect sense – a clever reference to Natural Killer cells and oncology that reflected their narrow focus on specific immune system components. By 2024, that same name had become a constraint. The biotechnology company had evolved into something…
An unwavering desire to play with scale, permanence, and fragility recurs in Rebecca Manson’s practice. The New York-based artist (previously) is known for magnifying the minuscule and preserving fleeting lifeforms in porcelain, a material regarded for both its resilience and delicacy. These…
Walk A Thought and Studio Constance have been refining a visual language together since 2019. When the Scandinavian fashion label was selected for its debut runway show at Stockholm Fashion Week 2025, Founder Rebecca Dovenryd Almberg invited the Paris-based design studio to create the campaign and…
Sun care targeted at young men typically follows a predictable path – either clinical warnings about UV damage or hyper-masculine posturing with dark bottles and aggressive typography. Skinmetal, an SPF and skincare brand founded by paediatrician and melanoma survivor Dr Wendy Sue Swanson, rejects…
Taipan draws its name from two sources. The first is the genus of Australian snakes known for being large, fast-moving and extremely venomous. The second is a lesser-known snowboard trick where the front hand grabs the toe edge between the bindings while reaching between the legs. For Taipan’s…
When Cocofloss launched in 2015, it carved out a peculiar niche: dental floss people actually got excited about. Founded by two sisters – Dr Chrystle Cu, a dentist, and Cat Cu, an artist – the brand’s textured, ‘loofah-like’ floss in flavours like confetti cake and chocolate quickly earned a cult…
Matcha branding tends to follow a familiar formula. Vibrant greens dominate the palette, whisks mid-motion fill the frame, and the usual cast of bamboo, tea bowls and ceremonial gestures make their predictable appearance. It often works, but it also means most matcha brands end up looking…
When MakerDAO, one of decentralised finance’s pioneering platforms, decided to evolve into Sky in 2024, it needed more than a fresh coat of paint. The cryptocurrency ecosystem – known as DeFi, where financial services operate without traditional banks or intermediaries through blockchain technology…
Food allergies in infants have doubled since 2000, and the data to prevent them has existed for years. The LEAP and EAT studies demonstrated an 81% reduction in allergy development when allergens are introduced early. Yet, ethnographic research revealed a chasm between what science proved and what…
When F37® published their book Clubbed: A Visual History of UK Club Culture, they documented 35 years of club design through logos, posters, tickets and ephemera. Now the Manchester-based type foundry and design studio has launched a club night under the same name, transforming their archival…
Miami’s concert scene has its extremes – large commercial venues for major touring acts, intimate clubs for late-night sets. What’s often missing is the middle ground, the spaces where emerging local bands can share a stage with established international artists, where a tropical cumbia night can…
The burger holds a peculiar place in cultural consciousness – simultaneously everyday and iconic, humble and celebratory. One Burger recognises this duality, positioning itself around the idea that a perfectly crafted burger can unite people across contexts and backgrounds. Founded with the…
Most company merch ends up in a drawer. Manychat’s Brand Design Studio set out to create the opposite – clothing their team would actually choose to wear, built from scratch rather than stamped onto standard blanks. The difference shows in the details: custom cuts tested against favourite personal…
Jolene arrived in north London in 2018 with a clear philosophy – food exists to nourish us physically, mentally and spiritually, not merely to fill our stomachs. The bakery and restaurant, founded by Jeremie Cometto-Lingenheim and chef David Gingell as their third venture after Primeur and Westerns…