О графическом дизайне
“Wintercircus is definitely one of the most talked-about projects in Belgium, even long before its awaited re-opening,” Filip Janssen, Co-founder of Zware Jongens tells us, having been tasked with reimagining the brand for Ghent’s famed venue. “The iconic building heralds a new era of technology,…
With Clue Perfumery, perfumer Laura Oberwetter wanted to do something different. Launching with a range of three debut scents, the independent perfumery’s take on its craft is far removed from the traditional avenues of perfume-making, overwhelmingly siloed in French institutions. Through a long…
The concrete industry is one of the biggest producers of carbon dioxide in the world (producing between 4-8% of total global CO emissions), second only to water. Because of this, reducing cement-related carbon emissions deserves to be brought to the front of the climate conversation. Thankfully, UK…
From the sleek lines of a modern office chair, the rustic charm of a vintage coffee table, to the plush comfort of a luxurious sofa, every piece of furniture tells a story. So in a sense, every furniture brand is a collector of these stories. The identities of the brand, then, need to be able to do…
Freestyle speaks to a different generation of parents. With its high-quality, eco-friendly range of baby care products, the brand wants to appeal to new parents, especially Gen Z, who prioritise ideas of community and sustainability. But a sustainable brand needn’t mean a visually boring one; this…
An iconic establishment in Barcelona, Bar Bauma has served as a central hub for local writers and creatives for over 80 years. In 2023, the torch was passed to the passionate new owners, Somos Esencia, who pledged to preserve the historical charm of the bar while injecting a modern twist.…
JOAN Creative, a New York and London-based independent creative company, has dedicated over a year to develop the branding of Canada's first multidisciplinary Black arts centre, the Nia Centre. They’ve successfully crafted an identity and cohesive design system, instrumental in establishing the…
Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Film Fest Gent, Belgium’s premier film…
There’s an inherent tension between the ideas of creativity and war. How can a period of destruction also kindle creative expression? And yet, during times of conflict, artists, designers, filmmakers, writers and photographers have always gotten to work, in their attempt to capture the times…
The story of TWYG is closely intertwined with that of ancient Totara trees, native to New Zealand. The brand (pronounced ‘twig’) has launched the world’s first luxury skincare range powered by high-dosage BIOACTIVE TOTAROL™, an ingredient found in the heartwood of Totara trees. The Maori people…
The story of the boutique hotel, CHAMP, is tied to its location in many ways. To begin with, it’s based in the city of Hermosillo in Mexico and sits on a street called Campodónico, which gets its name from recognised waltz composer Rodolfo Campodónico, born in the city in 1866. The hotel, in…
The world of design can sometimes almost feel like a mirror – if you look closely, it’s not impossible to spot the way our visual world reflects our lived experiences, and our collective hopes, aspirations and anxieties. Type, too, is touched by this ebb and flow of time, culture and change. Every…
More than just gatherings of fun-seeking crowds and exceptional performances, festivals are sensory experiences that immerse us in a world of vibrant energy, captivating sounds, and tantalising aromas. From the overlapping thrumming beats of multiple stages to the layered whiffs of smokey BBQs,…
The idea of legacy is synonymous with Ziegler, one of the most famous distilleries in Germany, perched on the banks of the Main River in Freudenberg. When the facility – which has been making the finest distillates since 1865 – began thinking about a brand refresh, they reached out to the…
SUPERHAUS, headquartered in Sydney, undertook the responsibility of crafting the identity for Impressed, a boutique record label renowned for its curation of top-notch vinyl music. Under the leadership of Belinda O’Brien, the studio set out to establish the label as a highly sought-after lifestyle…
Branding has the power to (among MANY things) empower, inform, educate, and support. And this is no less more resonant than with brands that serve and live within the LGBTQIA+ community. Mindlessly slapping a rainbow on a brand will (rightly) lead to rainbow washing accusations. However, there are…
In an industry as diverse, dynamic, and ever-pervasive as the fashion industry, it’s not only the garments that are doing the talking. From ethically and environmentally improved production methods, to rejecting the gender binary, fashion adapts and evolves in response to the society and culture of…
An emporium of Americana, Santa Fe Vintage is an appointment-only showroom originally founded by Scott Corey – showcasing a carefully curated selection of clothing, art, and objects that capture the spirit of Santa Fe. Sadly, Corey passed away in 2019, handing over the reins to longtime…
London-based Fold7Design has created a limitless identity for Near, a pioneering Blockchain Operating System. Near stands out as an infinitely scalable blockchain and an ecosystem for various applications. The new visual identity, inspired by the theme ‘Show the Way,’ features an infinite canvas…
Experts of optimising spaces, Wildflower is a furniture curation and procurement service that, with its focus on “people, place, and potential,” bridges the gap between interior designers and everyday consumers. Devised and designed by the team at Melbourne-based multidisciplinary studio TRiC,…
Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Located in Trois-Rivieres, Canada, Dashi Ramen…
Tresi tells it how it is. In a sea of interior design brands that capitalise on the industry’s lack of transparent pricing, Tresi curates a handpicked selection of luxurious, pre-loved furniture, decor and art without the retail markup. To create an identity that reflects the brand’s radically…
Sculpting a space for sex-positive, open-minded explorations, the widely popular dating app Feeld has been gaining momentum for quite a while now. Its community, which it has both found and created, is at the heart of everything at Feeld, including its rebrand. The rebrand was a result of many…
Adorned with illustrations of the sun and moon in a star-dappled sky, the identity and packaging of Night Shift, a growing cannabis brand in California, invite users to relax and rewind. Targeting an older audience seeking a nostalgic and mellow experience, the company offers classic strains that…