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IMPULSE Slide Night @ Work in Progress

At the second iteration of the new art fair Work in Progress, hosted by THE BLANC in Midtown, Manhattan, IMPULSE magazine curated a selection of artists to open up their process to the public through presentations, in whatever forms they may take. The event featured artists Magali A Cult, Xinan…

Yuna Akabane’s gouache paintings feel like hazy memories of your childhood home

All of Tokyo-based artist Yuna Akabane’s hazy, pastel works are painted with gouache. It’s the medium that she finds the most comforting, which is a wonderful way to pick a tool if you’re painting cosy, nostalgic scenes that almost have the feel of a blanket or tapestry – things you want to reach…

New Balance campaign reveals the slow path to fast football

To celebrate the launch of its speedy football boot, the Furon, New Balance Football shows the patience and practice needed to become a rapid player New Balance Football has launched a global campaign showcasing its new Furon football boot. Designed for speed, the campaign’s hero film defies…

Don't Be the Sad Snack — BP&O

BP&O Plus Packaging BP&O Voices Written by Lisa Cain Posted 29 July 2026 No one wants to be the worthy-but-wilted option next to the vegan nugget box that looks like it just headlined Coachella. Saving the planet doesn’t guarantee anyone will put you in their trolley. Your product might have the…

The case for anonymous work: what today's creatives can learn from Ken White

We've all at some point checked how many likes a post got, chased a credit line in a publication, or felt a small flare of resentment when a client used their work without a mention. It's such a normal part of creative life, it barely registers. Of course you want your name on your work, and for as…

The TikTok slang trap: why brands using it are already 'cooked'

I got sent a press release this week explaining what the TikTok phrase "quiet on the creek" means (for the record: "keep it on the downlow"). Pitched at parents baffled by their kids' vocabulary, it was a well-researched and well-written bit of brand PR. But reading it also clarified something I've…

The seduction of discomfort: enter Wenjia Wang's unsettling, beautiful worlds

In a world where everyone scrolls, and scrolls and scrolls, many of us have lost the ability to do more than glance at things momentarily. But look at Wenjia Wang's work for a while, and something starts to shift. A face behind frosted glass, soft and smooth, has a fly resting on its cheek. A stack…

Derek&Eric designs brand identity for Flower & White’s The Glorious Mess

Derek&Eric embraces dessert folklore for new brand The Glorious Mess London studio Derek&Eric has created a vibrant identity and packaging system for The Glorious Mess, a new dessert brand launched by British meringue producer Flower & White. 29 July, 2026 Eton Mess remains one of Britain’s most…

Q&A: Mauro Piccoli on Brembo’s ‘Functional Design’ Philosophy

Brembo's famous red calipers on a new Porsche model changed how the car world saw brake components. A once-hidden mechanical component evolved into an iconic symbol of performance, a Milan Design Week exhibit, and a central pillar of the software-driven future of mobility. 29 July, 2026 Brakes were…

Girlguiding unveils first full uniform redesign in 30 years

The new range, created by HemingwayDesign, spans 45 garments and accessories across Rainbows, Brownies, Guides, Rangers and more Girlguiding has unveiled its first full uniform redesign in more than 30 years, working with HemingwayDesign and nearly 55,000 girls and women to create a range designed…

Inside Koto’s new type foundry, CcType

Founder and CCO Jowey Roden reveals why the studio has moved into typography with a focus on versatile, high-craft typefaces designed for the realities of contemporary branding For a global creative studio, launching a type foundry might seem like an obvious next step. But Koto insists CcType came…

The Brand Identity – Home of the Greatest in Graphic & Brand Design

fraenk is Deutsche Telekom’s app-only mobile tariff: one flat plan, run through an app, launched in 2020 as a discounted experiment. Five years on, it had quietly become a fixture – genuinely loved by the people who used it, yet still unknown to just about everyone else. Barely 2 in 10 people had…

The Brand Identity – Home of the Greatest in Graphic & Brand Design

For its 50th anniversary, contemporary art institution MoMA PS1 turned to Merchery to produce a custom merchandise collection, built as an extension of the anniversary identity designed by PORTO ROCHA. Founded in 1976 in Long Island City and affiliated with the Museum of Modern Art, MoMA PS1 has…

Monga Design Crafts Sophisticated Branding for Vogau

Vogau launches a premium identity with strategic branding, combining geometric shapes designed by Monga Design and Mateus Yuzo. Monga Design and Mateus Yuzo redesigned the company's brand assets, establishing a sophisticated and highly memorable visual identity. The new branding uses a soft,…

Tactile Bakery Branding for Cocomoco Identity System

Cocomoco Bakery & Coffee launches a warm artisanal identity with strategic branding, combining terracotta packaging designed by Cocomoco Studio. Creative agency Cocomoco Studio established a modular bakery branding system that grounds the coffee shop's visual direction. The color palette pairs deep…

Branding for Ellis Butchers by Studio Blackburn

Studio Blackburn designs a dual-identity visual system and sustainable branding layout for butcher business Ellis Butchers. Founder Nick Ellis acquired two distinct shop locations in Blackheath Village and Blackheath Standard. The core challenge was to build a cohesive parent brand that serves…

Partstack Reimagines Industrial Tech with Modern Branding

Partstack updates its identity with strategic branding, introducing a refined logo and unified visual system designed by Clay. Silicon Valley design agency Clay redesigned the company's online platform. They transformed the complex semiconductor directory into a highly legible and responsive…